Privacy
The short, honest version.
Who we are
Strangely Sour ("we", "us") is a new sour strap brand launching in Australia.
What we collect
When you join our waitlist: your email address and the flavours you picked. We also record which ad or link brought you here (for example the campaign name), and standard technical data such as your browser type. We use Google Tag Manager, Google Analytics and Microsoft Clarity (which records anonymised session replays and heatmaps of how people use the site, with form fields masked), and may use the Meta (Facebook) Pixel, which receive information about how you use this site, such as pages viewed and button clicks.
How we use it
To email you about our launch, send your 50%-off first-order code, and handle first orders, to understand which flavours and ads people like, and to measure and improve our advertising. We won't sell your email address.
Who sees it
Our website host, our form provider (Web3Forms, which delivers signups to us) and email provider, Google and Microsoft (analytics) and Meta (advertising measurement). Some of these providers store data overseas, including in the United States.
Unsubscribing
Every email we send will include an unsubscribe link. You can also email us any time to be removed from the list.
Access, corrections and complaints
You can ask to see, correct or delete the personal information we hold about you by emailing us. If you're unhappy with how we handle it, you can contact the Office of the Australian Information Commissioner at oaic.gov.au.